Instinct Over Information

Source: Survey of 250 executives with 1,000U.S. advertising and marketing companies.
The Creative Group, Menlo Park, Calif., , 2004.


A new line of business to consider

Technology assessments may open the door to new engagement opportunities for your firm. What is a technology assessment? How do you perform one? JofA Tech Q&A author J. Carlton Collins shows you in a detailed explanation.


Maximizing the higher education tax credits

A counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.