Client Seduction


BOOKMARKS

Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms

By Henry DeVries and Denise Bryson
130 pages; paperback
AuthorHouse; 2004

This useful little book breaks marketing into bite-size chunks. The authors describe principles, objectives, steps and delivery methods for wooing the business you want to attract.

SPONSORED REPORT

Solving the lease accounting challenge

The challenges of the new lease accounting standard have been pervasive to say the least. In this free, independently-written report, you'll learn effective adoption strategies as well as resources for easing the transition to the new standard.

FEATURE

Tackling TCJA changes this tax season

Return preparers must be ready for how the Tax Cuts and Jobs Act has modified many common features of individual and business returns.