BOOKMARKS
Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
By Henry DeVries and Denise Bryson
130 pages; paperback
AuthorHouse; 2004
This useful little book breaks marketing into bite-size chunks. The authors describe principles, objectives, steps and delivery methods for wooing the business you want to attract.
NEWS
IRS sets start date for tax seasonThe IRS announced that tax season will start in late January and that it will issue refunds to taxpayers despite the partial shutdown of the federal government.
PODCAST
Why CPAs can’t wait on automation toolsWhat do accounting firms waiting on others to develop AI, automation, and data analytics tools have in common with a baseball fan sitting in a stadium filling with water at an exponential rate? The answer could determine your firm’s fate.