BOOKMARKS
Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
By Henry DeVries and Denise Bryson
130 pages; paperback
AuthorHouse; 2004
This useful little book breaks marketing into bite-size chunks. The authors describe principles, objectives, steps and delivery methods for wooing the business you want to attract.
SPONSORED REPORT
Building client loyalty with payroll servicesIn this report, CPA experts detail their tactics for performing successful payroll services, how to mitigate risk in the process, and the impact payroll can have as a value-added service.
PODCAST
Using drones to enhance auditsHermann Sidhu, CPA, global assurance digital leader at EY, walks us through EY’s exciting new project to use drones to help audit large warehouses and outdoor inventories.