BOOKMARKS
Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
By Henry DeVries and Denise Bryson
130 pages; paperback
AuthorHouse; 2004
This useful little book breaks marketing into bite-size chunks. The authors describe principles, objectives, steps and delivery methods for wooing the business you want to attract.
SPONSORED QUIZ
How well do you know small business?There are over 30 million small businesses in the U.S., and many of them are optimistic in their outlook. Are you familiar with the obstacles and opportunities they are facing? Test your small business acumen with this quiz sponsored by Chase Ink®.
SPONSORED REPORT
In focus: PayrollProviding payroll services that comply with ever-changing regulations and meet evolving employee and employer demands is no easy task. Paychex's Tom Hammond discusses common payroll considerations for CPA firms.