BOOKMARKS
Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
By Henry DeVries and Denise Bryson
130 pages; paperback
AuthorHouse; 2004
This useful little book breaks marketing into bite-size chunks. The authors describe principles, objectives, steps and delivery methods for wooing the business you want to attract.
SPONSORED REPORT
Why cybercriminals are targeting CPAsThis free report expands on the most commonly found scams, why education and specialized IT knowledge help to lessen security vulnerabilities, and why every firm should plan carefully for how it would respond to a breach.
PODCAST
How tax reform will impact individual taxpayersAmy Wang, a CPA who is a senior technical manager for tax advocacy at the AICPA, answers to some of the most common questions on how the new tax reform law will impact individual taxpayers.