BOOKMARKS
Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
By Henry DeVries and Denise Bryson
130 pages; paperback
AuthorHouse; 2004
This useful little book breaks marketing into bite-size chunks. The authors describe principles, objectives, steps and delivery methods for wooing the business you want to attract.
SPONSORED REPORT
The technology assessment engagementAre you working with the best technology? Do you know how to help your clients determine if their technology stack measures up? In this free report, J. Carlton Collins, CPA, explains how to answer those questions via a technology assessment engagement.
FEATURE
Maximizing the higher education tax creditsA counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.