Institutes Marketing Resource Gains Prize


The AICPAs CPA Marketing Tool Kit won a Big Apple Award from the Public Relations Society of America for exceptional support of marketing communications. Meanwhile, the Institute augmented the kit with a new brochure and speech designed to help members market their business consulting services to clients ( www.aicpa.org/cpamarketing ). These new resources offer guidance on forming a sole proprietorship, partnership, limited liability company and S or C corporation. The tool kit Web site also includes a downloadable logo bearing the professions new tagline, America Counts on CPAs. Direct questions or comments on the tool kit to cchinnici@aicpa.org .

NEWS

IRS sets start date for tax season

The IRS announced that tax season will start in late January and that it will issue refunds to taxpayers despite the partial shutdown of the federal government.

PODCAST

Why CPAs can’t wait on automation tools

What do accounting firms waiting on others to develop AI, automation, and data analytics tools have in common with a baseball fan sitting in a stadium filling with water at an exponential rate? The answer could determine your firm’s fate.