Let Google Search While You Sleep

BY STANLEY ZAROWIN

Q. To keep current, I regularly do Internet searches on my company’s products, customers and competitors, but that takes a lot of time. Is there some way to program the computer to do such searches on a regular basis?

A. Google, the Internet search engine, recently introduced a beta product called Google Alerts (see screenshot below). It’s a free service that automatically does what you’re now doing manually.

Just provide Alerts with the key words for your queries and tell it how often you want to be alerted (once a week, once a day or as it happens) and whether you want to search the news, the Web or both. Alerts will send you an e-mail with every new thing it uncovers. To engage the service, go to www.googlealert.com .

When I first discovered it, I signed up and entered my last name to test it. Within days it alerted me that a long-lost cousin had just won an award as a sports coach and confirmed that I write for the Journal of Accountancy .

SPONSORED REPORT

Building client loyalty with payroll services

In this report, CPA experts detail their tactics for performing successful payroll services, how to mitigate risk in the process, and the impact payroll can have as a value-added service.

PODCAST

Using drones to enhance audits

Hermann Sidhu, CPA, global assurance digital leader at EY, walks us through EY’s exciting new project to use drones to help audit large warehouses and outdoor inventories.