zaro_ex3


Exhibit 3: Switching Products
  Percentage who planned to use the same product next year Percentage who would recommend the product to a colleague Percentage who converted from another product last year Satisfaction with conversion package rating (1=poor, 5=good)
Tax program        
Drake Software 88.2% 94.1% 17.6% 2.50
GoSystem Tax RS 93.9% 82.0% 10.2% 2.33
Lacerte 95.3% 93.8% 1.2% 4.17
Max Plus 83.3% 79.1% 27.3% 2.55
ProSeries 85.5% 87.7% 0.7% 3.00
ProSystem fx Tax 97.8% 94.9% 3.2% 3.30
TaxWise 66.7% 66.7% 25.0% 2.33
TaxWorks 92.9% 96.4% 20.7% 3.50
UltraTax 97.2% 92.3% 14.0% 3.35
Average 89.0% 87.4% 13.3% 3.00
Reasons for switching to another product
  Drake Software GoSystem Tax RS Lacerte Max Plus ProSeries ProSystem fx Tax TaxWise TaxWorks UltraTax Average
Price 32.0% 0.0% 14.3% 91.7% 0.0% 8.7% 66.7% 83.3% 20.0% 37.1%
Hard to use or install 8.8% 0.0% 57.1% 8.3% 0.0% 4.3% 0.0% 0.0% 9.1% 9.8%
Poor support 11.2% 20.0% 28.6% 0.0% 0.0% 21.7% 0.0% 16.7% 5.5% 12.3%
Lacked necessary functions 13.6% 0.0% 57.1% 8.3% 0.0% 21.7% 0.0% 0.0% 9.1% 12.6%
Was not accurate 3.2% 0.0% 14.3% 0.0% 0.0% 0.0% 33.3% 0.0% 3.6% 6.4%
Other 53.6% 80.0% 42.9% 16.7% 0.0% 65.2% 33.3% 16.7% 67.3% 38.5%

SPONSORED REPORT

2018 financial reporting survey: Challenges and trends

Learn the top reporting challenges that emerged in a survey of more than 800 finance, accounting, and compliance professionals across the world, and compare them with your organization's obstacles.

PODCAST

How the skill set for today’s CFO is changing

Scott Simmons, a search expert for large-company CFOs, gives advice for the next generation of finance leaders and more, including which universities are regularly producing future CEOs and CFOs.