Marketing Tool Kit for Members Released

AICPA/NJSCPA add promotional tool

The AICPA and the New Jersey Society of CPAs have jointly created a free resource, the CPA Marketing Tool Kit, to help small firms and sole practitioners promote themselves and increase their visibility. The tool kit contains print advertisements members can run in local publications, marketing brochures they can distribute to current and potential clients, electronic versions of the CPA logo with the tagline “America Counts on CPAs” and general marketing advice and online marketing tips. Members can access it online at www.aicpa.org/cpamarketing by logging in as user cpamarketing with password toolkit1! Questions can be e-mailed to cchinnici@aicpa.org .

RESOURCES

Keeping you informed and prepared amid the coronavirus outbreak

We’re gathering the latest news stories along with relevant columns, tips, podcasts, and videos on this page, along with curated items from our archives to help with uncertainty and disruption.

VIDEO

Excel walk-through: Sparklines

Want to liven up your spreadsheets with some color and graphical elements? Kelly L. Williams, CPA, Ph.D., shows how to use Excel sparklines, which illustrate data trends and patterns via small charts that fit in a single Excel cell.