Marketing Tool Kit for Members Released

AICPA/NJSCPA add promotional tool

The AICPA and the New Jersey Society of CPAs have jointly created a free resource, the CPA Marketing Tool Kit, to help small firms and sole practitioners promote themselves and increase their visibility. The tool kit contains print advertisements members can run in local publications, marketing brochures they can distribute to current and potential clients, electronic versions of the CPA logo with the tagline “America Counts on CPAs” and general marketing advice and online marketing tips. Members can access it online at www.aicpa.org/cpamarketing by logging in as user cpamarketing with password toolkit1! Questions can be e-mailed to cchinnici@aicpa.org .

Features

SPONSORED REPORT

Building client loyalty with payroll services

In this report, CPA experts detail their tactics for performing successful payroll services, how to mitigate risk in the process, and the impact payroll can have as a value-added service.

PODCAST

Using drones to enhance audits

Hermann Sidhu, CPA, global assurance digital leader at EY, walks us through EY’s exciting new project to use drones to help audit large warehouses and outdoor inventories.

From The Tax Adviser

From CPA Insider

Magazine