The AICPA and the New Jersey Society of CPAs have jointly created a free
resource, the CPA Marketing Tool Kit, to help small firms and sole
practitioners promote themselves and increase their visibility. The tool
kit contains print advertisements members can run in local publications,
marketing brochures they can distribute to current and potential
clients, electronic versions of the CPA logo with the tagline “America
Counts on CPAs” and general marketing advice and online marketing tips.
Members can access it online at www.aicpa.org/cpamarketing
by logging in as user cpamarketing with password toolkit1! Questions
can be e-mailed to cchinnici@aicpa.org
.