Marketing Tool Kit for Members Released

AICPA/NJSCPA add promotional tool

The AICPA and the New Jersey Society of CPAs have jointly created a free resource, the CPA Marketing Tool Kit, to help small firms and sole practitioners promote themselves and increase their visibility. The tool kit contains print advertisements members can run in local publications, marketing brochures they can distribute to current and potential clients, electronic versions of the CPA logo with the tagline “America Counts on CPAs” and general marketing advice and online marketing tips. Members can access it online at www.aicpa.org/cpamarketing by logging in as user cpamarketing with password toolkit1! Questions can be e-mailed to cchinnici@aicpa.org .

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In focus: Payroll

Providing payroll services that comply with ever-changing regulations and meet evolving employee and employer demands is no easy task. Paychex's Tom Hammond discusses common payroll considerations for CPA firms.