Marketing Tool Kit for Members Released

AICPA/NJSCPA add promotional tool

The AICPA and the New Jersey Society of CPAs have jointly created a free resource, the CPA Marketing Tool Kit, to help small firms and sole practitioners promote themselves and increase their visibility. The tool kit contains print advertisements members can run in local publications, marketing brochures they can distribute to current and potential clients, electronic versions of the CPA logo with the tagline “America Counts on CPAs” and general marketing advice and online marketing tips. Members can access it online at by logging in as user cpamarketing with password toolkit1! Questions can be e-mailed to .


6 key areas of change for accountants and auditors

New accounting standards on revenue recognition, leases, and credit losses present implementation challenges. This independently-written report identifies the hurdles that accounting professionals face and provides tips for overcoming the challenges.


How tax reform will impact individual taxpayers

Amy Wang, a CPA who is a senior technical manager for tax advocacy at the AICPA, answers to some of the most common questions on how the new tax reform law will impact individual taxpayers.