A “New” Price-Setting Tool Auctions, which go back in time to the first bazaars, have gained new popularity in this e-commerce age. But they may have an even more basic function than simply selling goods and services to the highest bidder. Consider this: Setting a price for a product is as much an art as a financial exercise. Price it too high and customers balk; set it too low and customers suspect the product is inferior. Hundreds of years ago when people bid on most items in an open market, the pricing mechanism was dynamic. But as the modern marketplace developed, bidding became limited to a handful of products. The Internet is changing all that. Web sites such as eBay and the growing number of business-to-business online marketing sites have become the modern-day open market. As such, they are resurrecting dynamic pricing. Increasingly, companies are using them to gather intelligence and pricing trends—a powerful marketing tool that’s not to be ignored.
Extend a Cartridge’s Life
How to Pick a Pricing Plan
Technology Etiquette When nontechies have to deal with a condescending or know-it-all colleague, they find it more difficult to get up to speed.
Yes, Please Interrupt Me Reason: While questions during your presentation do break your flow, they are an excellent gauge for measuring whether you’re addressing the audience’s concerns. If you’re off the mark, the questions will help you get on track. Bonus: Some questions may even open doors to other areas of interest that you may want to pursue.
|
Breaking News
- Column
- Top Line
Latest News
PODCAST
Most Read
SPONSORED REPORT
2019 State of Financial Reporting Survey
We surveyed nearly 600 finance and accounting professionals on their month-end close and reporting processes. See the results.
VIDEO
What RPA is and how it works
Robotic process automation is like an Excel macro that can work on multiple applications, says Danielle Supkis Cheek, CPA. RPA can complete routine, repetitive tasks such as data entry, freeing up employee time from lower-level chores.
From The Tax Adviser
From CPA Insider