Institute Earns Laurels for Explaining Profession to Students


The AICPA’s “America’s CPAs Start Here, Go Places” recruitment program, begun in 2001, received two awards from the Professional Marketing Association Inc. ( www.pmalink.org/html/2002reggiewinners.html ). Known as Reggies, the awards recognized the Institute for excellence in creating an effective Web-based direct marketing campaign ( www.startheregoplaces.com ) in collaboration with several media partners. The program targets students ages 16 to 22, dispelling misperceptions about the profession and explaining the attractions of a career in accounting.

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In focus: Payroll

Providing payroll services that comply with ever-changing regulations and meet evolving employee and employer demands is no easy task. Paychex's Tom Hammond discusses common payroll considerations for CPA firms.

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A closer look at threats to CPA licensure

Legislation in states around the country could put CPA licensure in danger. This episode examines what practitioners need to know to help ensure the profession is protected.