Institute Earns Laurels for Explaining Profession to Students


The AICPA’s “America’s CPAs Start Here, Go Places” recruitment program, begun in 2001, received two awards from the Professional Marketing Association Inc. ( www.pmalink.org/html/2002reggiewinners.html ). Known as Reggies, the awards recognized the Institute for excellence in creating an effective Web-based direct marketing campaign ( www.startheregoplaces.com ) in collaboration with several media partners. The program targets students ages 16 to 22, dispelling misperceptions about the profession and explaining the attractions of a career in accounting.

PODCAST

What’s next for potential CPA licensure changes

A new model proposed by NASBA and the AICPA is designed with an eye on the future for newly licensed CPAs. The AICPA's Carl Mayes, CPA, provides background on the project and a look ahead to 2020.

VIDEO

What RPA is and how it works

Robotic process automation is like an Excel macro that can work on multiple applications, says Danielle Supkis Cheek, CPA. RPA can complete routine, repetitive tasks such as data entry, freeing up employee time from lower-level chores.