Institute Earns Laurels for Explaining Profession to Students


The AICPA’s “America’s CPAs Start Here, Go Places” recruitment program, begun in 2001, received two awards from the Professional Marketing Association Inc. ( www.pmalink.org/html/2002reggiewinners.html ). Known as Reggies, the awards recognized the Institute for excellence in creating an effective Web-based direct marketing campaign ( www.startheregoplaces.com ) in collaboration with several media partners. The program targets students ages 16 to 22, dispelling misperceptions about the profession and explaining the attractions of a career in accounting.

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CPEOs provide peace of mind around payroll services

The creation of these new IRS-certified service providers for small businesses clarifies some issues around traditional professional employer organizations.

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Pronoun practice to help polish your prose

Using pronouns correctly in writing and speech can help you make a good impression. Try our 10-question quiz.