Exhibit 5: The global business credential represents an opportunity to keep students in the fold who would otherwise be lost
While the “market” for a combined credential is strongest in the existing core—accounting majors—the minimal loss of accounting majors is more than offset by potential gains elsewhere.
Question: What would you be most likely to do: obtain a CPA, obtain the new professional credential, obtain both or obtain neither of them but instead go after some OTHER degree or credential?
  College Students Accounting Other Business Undeclared Other Accounting Majors Planning to Pursue CPA
CPA Only 5% 64% 3% 6% 3% 72%
XYZ Only 24% 3% 37% 19% 23% 1%
Both 6% 27% 6% 6% 4% 25%
Neither 65% 6% 54% 69% 71% 2%


CPEOs provide peace of mind around payroll services

The creation of these new IRS-certified service providers for small businesses clarifies some issues around traditional professional employer organizations.


Pronoun practice to help polish your prose

Using pronouns correctly in writing and speech can help you make a good impression. Try our 10-question quiz.