Exhibit 5: The global business credential represents an opportunity to keep students in the fold who would otherwise be lost
While the “market” for a combined credential is strongest in the existing core—accounting majors—the minimal loss of accounting majors is more than offset by potential gains elsewhere.
Question: What would you be most likely to do: obtain a CPA, obtain the new professional credential, obtain both or obtain neither of them but instead go after some OTHER degree or credential?
  College Students Accounting Other Business Undeclared Other Accounting Majors Planning to Pursue CPA
CPA Only 5% 64% 3% 6% 3% 72%
XYZ Only 24% 3% 37% 19% 23% 1%
Both 6% 27% 6% 6% 4% 25%
Neither 65% 6% 54% 69% 71% 2%


Keeping you informed and prepared amid the coronavirus outbreak

We’re gathering the latest news stories along with relevant columns, tips, podcasts, and videos on this page, along with curated items from our archives to help with uncertainty and disruption.


Excel walk-through: Sparklines

Want to liven up your spreadsheets with some color and graphical elements? Kelly L. Williams, CPA, Ph.D., shows how to use Excel sparklines, which illustrate data trends and patterns via small charts that fit in a single Excel cell.