Exhibit 5: The global business credential represents an opportunity to keep students in the fold who would otherwise be lost
While the “market” for a combined credential is strongest in the existing core—accounting majors—the minimal loss of accounting majors is more than offset by potential gains elsewhere.
Question: What would you be most likely to do: obtain a CPA, obtain the new professional credential, obtain both or obtain neither of them but instead go after some OTHER degree or credential?
  College Students Accounting Other Business Undeclared Other Accounting Majors Planning to Pursue CPA
CPA Only 5% 64% 3% 6% 3% 72%
XYZ Only 24% 3% 37% 19% 23% 1%
Both 6% 27% 6% 6% 4% 25%
Neither 65% 6% 54% 69% 71% 2%


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