Exhibit 1: The Vision-aligned CPA increases the appeal of the CPA credential
…especially among accounting and undeclared majors.
Question: Does this description make you more interested in obtaining a CPA, less interested in obtaining a CPA, or doesn’t change your interest level in obtaining a CPA?
  College Students Accounting Other Business Undeclared Other
More interested 10% 14% 11% 16% 7%
Less interested 4% 1% 4% 8% 3%
Doesn’t alter interest 86% 85% 85% 76% 90%


A new line of business to consider

Technology assessments may open the door to new engagement opportunities for your firm. What is a technology assessment? How do you perform one? JofA Tech Q&A author J. Carlton Collins shows you in a detailed explanation.


Maximizing the higher education tax credits

A counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.