Exhibit 1: The Vision-aligned CPA increases the appeal of the CPA credential
…especially among accounting and undeclared majors.
Question: Does this description make you more interested in obtaining a CPA, less interested in obtaining a CPA, or doesn’t change your interest level in obtaining a CPA?
  College Students Accounting Other Business Undeclared Other
More interested 10% 14% 11% 16% 7%
Less interested 4% 1% 4% 8% 3%
Doesn’t alter interest 86% 85% 85% 76% 90%


Maximizing the higher education tax credits

A counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.


Solving the lease accounting challenge

The challenges of the new lease accounting standard have been pervasive to say the least. In this free, independently-written report, you'll learn effective adoption strategies as well as resources for easing the transition to the new standard.