Summarize the contents of the Web
site so visitors know what to expect as they tour
Include a site map and add
hyperlinks to your major content catagories.
Highlight key content sections and
provide links to them.
Show the most important content at
the top of the home page because visitors might
not scroll down to the rest of the page.
Make sure the home page is easily
accessible. Don’t overload it with content.
Think like a visitor: Design the
site so it’s easy to navigate and content is easy
Use your company logo, but keep it
small and in a consistent location. If you don’t
have a logo, consider hiring a designer to create
Design your pages to attract the eye
to the entire page, not just a single part of it.
Prepare the site for search engines.
In addition to submitting your site to the most
popular ones (like Yahoo and AltaVista), add the
special HTML codes that tell search engines how to
deal with your Web site.
Make sure the entire site is able to
load quickly even over a slow Internet connection.
In general, pages should take less than 15 seconds
to download over a 28.8 Kbps modem.