Women Business Owners a New Breed of Consumer


The National Foundation for Women Business Owners says that since 1987 the number of women-owned firms has doubled and revenue has quintupled. And, as their businesses grow, women business owners also are transforming the consumer marketplace with spending habits notably different from those of other working women.
Shopping Needn’t Be Done in Person

Although women business owners generally prefer shopping in a mall to shopping by catalog, they still are more likely than other working women to let their fingers do the walking.

Not Wed to Cash

When it comes to consumer purchases, women business owners find that checks and credit cards work best for them, while other working women prefer to use checks and cash.

Online Shopping Habits

Among women who use the Internet, women business owners are more likely than other working women to make purchases online.

Source: National Foundation for Women Business Owners ( www.nfwbo.org ), Washington, D.C., 1999.

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