When small business
owners need payroll services to whom do they turn?
More often than not it’s their CPA—the profession
has helped fill that gap for years.
But a recent
survey of nearly 700 small businesses in the
manufacturing, professional services, government,
nonprofit and other sectors revealed they
generally get advice and services relating to
health care, HR management and legal and
compliance issues from lawyers, insurance brokers,
government agencies, the Internet and reference
books rather than from their accountants.
The message is clear: CPAs could benefit by
more aggressively promoting their firms and
further developing their expertise in these market