AICPA Helps Members Deal With the Press


The Institute has developed a new training package, Meeting the Media: A Guide to Working Effectively With Reporters, to assist members in creating successful media relations campaigns. The package, which consists of a 32-minute video and a 22-page booklet, offers guidance on such topics as shaping a message, responding to confrontational questions and establishing relationships with both electronic and print journalists.

Meeting the Media (product no. 890931JA) is available for $15 to members and $18 to nonmembers. To order, call the AICPA at 1-888-777-7077.

SPONSORED REPORT

A new line of business to consider

Technology assessments may open the door to new engagement opportunities for your firm. What is a technology assessment? How do you perform one? JofA Tech Q&A author J. Carlton Collins shows you in a detailed explanation.

FEATURE

Maximizing the higher education tax credits

A counterintuitive strategy can save taxes by including otherwise excludable scholarships in gross income.