AICPA Helps Members Deal With the Press


The Institute has developed a new training package, Meeting the Media: A Guide to Working Effectively With Reporters, to assist members in creating successful media relations campaigns. The package, which consists of a 32-minute video and a 22-page booklet, offers guidance on such topics as shaping a message, responding to confrontational questions and establishing relationships with both electronic and print journalists.

Meeting the Media (product no. 890931JA) is available for $15 to members and $18 to nonmembers. To order, call the AICPA at 1-888-777-7077.

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VIDEO

What RPA is and how it works

Robotic process automation is like an Excel macro that can work on multiple applications, says Danielle Supkis Cheek, CPA. RPA can complete routine, repetitive tasks such as data entry, freeing up employee time from lower-level chores.