CPAs Get TV Exposure
What does a prominent CPA have in common with Jim Lehrer, Russell Baker and Mr. Rogers? Theyre all on PBS. The American Institute of CPAs is underwriting Finding Financial Freedom , an hour-long television program featuring Jonathan Pond, a nationally known financial planner. The Institutes personal financial planning executive committee unanimously agreed that the distribution of the program on public television would be an effective way of promoting the CPA/PFS designation.
In a videotaped segment that airs in the middle of the program, AICPA President Barry Melancon tells viewers that the program is supported by local CPA personal financial specialists and asks the audience to support public TV. Two additional 20-second underwriting credits feature the CPA/PFS logo and display a new toll-free number (888-999-9256) that viewers can call for a free CPA/PFS list and a brochure, Guide to Choosing a Personal Financial Planner .
The program started airing in December and will continue through March 1999 on as many as 300 stations nationwide.