Exhibit 1: The Vision-aligned CPA increases the appeal of the CPA credential
…especially among accounting and undeclared majors.
Question: Does this description make you more interested in obtaining a CPA, less interested in obtaining a CPA, or doesn’t change your interest level in obtaining a CPA?
  College Students Accounting Other Business Undeclared Other
More interested 10% 14% 11% 16% 7%
Less interested 4% 1% 4% 8% 3%
Doesn’t alter interest 86% 85% 85% 76% 90%


2019 State of Financial Reporting Survey

We surveyed nearly 600 finance and accounting professionals on their month-end close and reporting processes. See the results.


What RPA is and how it works

Robotic process automation is like an Excel macro that can work on multiple applications, says Danielle Supkis Cheek, CPA. RPA can complete routine, repetitive tasks such as data entry, freeing up employee time from lower-level chores.