CEOs seeking value in human dimension of business

BY JACK HAGEL AND KEN TYSIAC

The human dimensions of business – areas such as talent development, intellectual property and relationships with suppliers and customers – will be the primary focus of top executives during the next 18 to 24 months. And one of their first challenges will be determining the value of these factors to unlock strategic potential – and long-term success.
 
That’s the overarching theme of a new report commissioned by the AICPA and the Chartered Institute of Management Accountants (CIMA).

Rebooting Business: Valuing the Human Dimension, an analysis of quantitative and qualitative research conducted by Oxford Economics, shows that CEOs around the globe are placing more emphasis on nonfinancial aspects of their businesses as they chart their futures.

The report was released Tuesday by the AICPA and CIMA in conjunction with the launch of the Chartered Global Management Accountant (CGMA) designation. Senior finance executives gathered in New York City and London for a live broadcast panel discussion of the research. More details from the report are available at cgma.org.

The 280 CEOs surveyed for the report span 21 countries. Three-quarters of the CEOs recognized the need for measuring nonfinancial value. Meanwhile, 76% think the current reporting system places excessive emphasis on financial data.

“Here is a group of CEOs from every corner of the globe saying this is a significant issue that needs to be addressed because it’s about value drivers of the business that are not being communicated effectively today,” AICPA President and CEO Barry Melancon, CPA, CGMA, said in an interview Monday. “And I think that’s a great opening for some traction in the nonfinancial measures area.”

At the same time, executives worry that the short-term focus of investors is hindering their ability to plan for the long term.

Read the complete article on cgmamagazine.org.

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