The most popular videos of 2011

BY MEGAN PINKSTON

Here’s the list of the JofA’s most-watched videos of 2011:

1. Why the iPad Is a Game Changer
Debbie Lambert, CPA, managing partner of Johnson Lambert & Co. LLP, details why she thinks Apple’s iPad, when combined with advantages of moving accounting software to the cloud, will change the way CPAs do business.

2. Disappearing Workers: What You Need to Know About the Shrinking Entry-Level Talent Pool
In an unpredictable world, there are certain things you can count on, such as a looming decrease in the relative size of the entry-level workforce. Futurist David Pearce Snyder outlines the demographic trend and what it means for businesses.

3. The Role of CPAs in Public Office
Level-headed financial acumen makes CPAs well suited to serve in the current political climate, in which financial challenges abound. J. Clarke Price, president and CEO of The Ohio Society of CPAs, discusses the value CPAs can offer elected officials and government organizations and how to get involved.

4. The Revamped Internal Control Framework
Bill Schneider, CPA, an AICPA board member and director of accounting for AT&T, gives a quick overview of the work of the Committee of Sponsoring Organizations of the Treadway Commission (COSO) to update the internal control framework and explains what the project might mean for CPAs’ day-to-day work.

5. Three Key Steps for Managing Young CPAs
Troy Waugh, CPA, says that to keep young CPAs engaged and to polish their communication skills, start by setting expectations right out of the gate about the number of hours they will spend on soft skills training and client service.

Megan Pinkston ( mpinkston@aicpa.org ) is a JofA senior editor.

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