How We Contribute to the Success of Spam

BY STANLEY ZAROWIN

Would you believe that nearly half of the computer users who come upon an e-mail that they know or suspect is spam will intentionally open it? The three main reasons given for clicking on the spam e-mail are curiosity, interest in the product the e-mail offers or a belief they will find an unsubscribe button when they open it. In addition, once they discover the e-mail is spam, many just delete it rather than flagging it for their spam tool.

 

Those are some of the major findings of an international spam survey by the Messaging Anti-Abuse Working Group.

 

For professional spam distributors this is excellent news. When spam recipients click on such e-mail, that’s like painting a bull’s-eye on their address—because it can verify that the address is valid and available to receive even more spam.

 

More from the JofA:

 

 Find us on Facebook      Follow us on Twitter

 

SPONSORED REPORT

CPEOs provide peace of mind around payroll services

The creation of these new IRS-certified service providers for small businesses clarifies some issues around traditional professional employer organizations.

QUIZ

8 sentences to help you master subject-verb agreement

When professionals prepare written material for readers inside their organization or outside, they should make sure that no errors distract from the message they need to convey. Take this short quiz for practice in subject-verb agreement.