Weaving the Web of Information

Companies are getting the message that their employees want benefits information online—62% reported they prefer this delivery method. But there’s a right and wrong way to educate and encourage responsible behavior among employees via the Internet, according to Michael Rudnick, national eCommunications and portal leader at Watson Wyatt.

Rudnick offers the following dos and don’ts for providing online benefits resources:

DO send personalized, relevant and meaningful information.

DON’T send employees links to several vendor Web sites and expect them to plot a course of action on their own.

DO improve employee experience by using a single sign-on portal that combines information, applications and vendor sites.

DON’T forget to establish specific criteria to guide changes to information delivery systems based on employee feedback.

DO use simplified terminology, navigation and multimedia.

Source: Watson Wyatt Worldwide, www.watsonwyatt.com.


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