1 | Your firm’s specialties—for instance, corporate, individual, partnerships, taxes, bankruptcy, audits or estates.
2 | Your contact information on every page, including headquarters as well as any offices located in other cities, states or countries.
3 | States where you are licensed, in case a client has multiple offices or residences—inside, as well as outside, the United States.
4 | The types of clients on which you concentrate.
5 | Profiles of your firm’s members and languages in which they are fluent.
6 | Affiliations or links your firm has—professional, local and national.
7 | Examples of how you’ve solved specific problems (no names).
8 | FAQs for clients’ questions and concerns.
9 | “Tickler system” to remind clients of tax and other financial deadlines.
10 | A Web page to give potential clients an opportunity to contact you directly online and a map of the location of your office(s).
Source: Margot W. Teleki, CopyWrite LLC, Chatham, N.J., firstname.lastname@example.org .