Now Presenting…Your Firm!

BY VICTORIA CHORBAJIAN

GOLDEN BUSINESS IDEA

I f you lack marketing, publicity and presenting skills or experience, here are some tips to help polish your image.

Give your firm name recognition by volunteering at a charitable event.

Any time you add a new service, sponsor a charitable event or promote a staff member, obtain free publicity by issuing a press release to your local newspapers.

Prepare presentations in advance. As soon as you know the date of your meeting or speaking engagement, note all preparation tasks in your business calendar. The more organized you appear, the more clients will perceive you as a professional to trust.

Determine the most appropriate format for your presentation based on the audience to whom you’re speaking, the time you’re allotted and your objective. For example, will you use audio/visual aids such as slides or PowerPoint software?

Source: Victoria Chorbajian, public speaking coach, Chorbajian Speaking Enterprises, Basking Ridge, N.J., www.VictoriaTheCoach.com , 2006.

SPONSORED REPORT

How to make the most of a negotiation

Negotiators are made, not born. In this sponsored report, we cover strategies and tactics to help you head into 2017 ready to take on business deals, salary discussions and more.

VIDEO

Will the Affordable Care Act be repealed?

The results of the 2016 presidential election are likely to have a big impact on federal tax policy in the coming years. Eddie Adkins, CPA, a partner in the Washington National Tax Office at Grant Thornton, discusses what parts of the ACA might survive the repeal of most of the law.

QUIZ

News quiz: Scam email plagues tax professionals—again

Even as the IRS reported on success in reducing tax return identity theft in the 2016 season, the Service also warned tax professionals about yet another email phishing scam. See how much you know about recent news with this short quiz.