Now Presenting…Your Firm!

BY VICTORIA CHORBAJIAN

GOLDEN BUSINESS IDEA

I f you lack marketing, publicity and presenting skills or experience, here are some tips to help polish your image.

Give your firm name recognition by volunteering at a charitable event.

Any time you add a new service, sponsor a charitable event or promote a staff member, obtain free publicity by issuing a press release to your local newspapers.

Prepare presentations in advance. As soon as you know the date of your meeting or speaking engagement, note all preparation tasks in your business calendar. The more organized you appear, the more clients will perceive you as a professional to trust.

Determine the most appropriate format for your presentation based on the audience to whom you’re speaking, the time you’re allotted and your objective. For example, will you use audio/visual aids such as slides or PowerPoint software?

Source: Victoria Chorbajian, public speaking coach, Chorbajian Speaking Enterprises, Basking Ridge, N.J., www.VictoriaTheCoach.com , 2006.

SPONSORED REPORT

Revenue recognition: A complex effort

Implementing the new standard requires careful judgment. Learn how to make significant accounting judgments and document them and collaborate with peers for consistent application.

VIDEO

How to Excel pivot a general ledger

The general ledger is a vast historical data archive of your company's financial activities, including revenue, expenses, adjustments, and account balances. J. Carlton Collins, CPA, shows how to prepare data for, and mine data with, PivotTables.

QUIZ

News quiz: Taking an economic snapshot and looking to the future

Recent news included IRS actions that affect individuals and partnerships and a possibly influential move by a Big Four accounting firm.Take this short quiz to see how much you know about the news.