zaro_ex3


Exhibit 3: Switching Products
        Reasons for switching products
  Percentage who planned to use the same product next year Percentage who would recommend the product to a colleague Satisfaction with conversion package rating (1=poor, 5=good) Price Hard to use Hard to install Customer support Lacked necessary functions Was not accurate
Tax program                  
ATX 84.6% 83.1% 4.50 1.5% 0.0% 0.0% 0.8% 0.8% 0.0%
Drake Software 84.8% 81.9% 3.58 13.6% 3.0% 1.5% 6.1% 3.0% 0.0%
GoSystem Tax RS 77.8% 73.9% 2.30 0.0% 0.8% 0.8% 0.8% 5.6% 0.8%
Lacerte 91.0% 89.2% 3.33 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
ProSeries 80.4% 78.3% 3.32 1.1% 0.5% 0.0% 0.3% 1.3% 0.8%
ProSystem fx Tax 93.2% 92.7% 3.69 0.5% 0.2% 0.0% 0.7% 2.2% 0.2%
Tax Software for the Professional 91.7% 91.7% N/A 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%
TaxACT Preparer's Edition 63.6% 60.7% 1.00 9.1% 0.0% 0.0% 18.2% 0.0% 0.0%
TaxSlayer Pro 80.0% 77.0% N/A 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Taxware Tax Preparation 83.3% 82.8% N/A 8.3% 0.0% 0.0% 0.1% 0.0% 0.0%
TaxWise 78.9% 78.1% 4.00 5.3% 0.0% 0.0% 0.2% 0.0% 0.0%
TaxWorks 93.8% 93.6% N/A 6.3% 0.0% 0.0% 0.0% 3.1% 0.0%
UltraTax CS 93.8% 91.2% 3.79 3.5% 0.4% 0.0% 1.2% 2.3% 0.4%
Average 84.4% 82.6% 2.27 3.8% 0.4% 0.2% 2.2% 1.4% 0.2%

SPONSORED REPORT

Revenue recognition: A complex effort

Implementing the new standard requires careful judgment. Learn how to make significant accounting judgments and document them and collaborate with peers for consistent application.

VIDEO

How to Excel pivot a general ledger

The general ledger is a vast historical data archive of your company's financial activities, including revenue, expenses, adjustments, and account balances. J. Carlton Collins, CPA, shows how to prepare data for, and mine data with, PivotTables.

QUIZ

News quiz: Taking an economic snapshot and looking to the future

Recent news included IRS actions that affect individuals and partnerships and a possibly influential move by a Big Four accounting firm.Take this short quiz to see how much you know about the news.