zaro_ex3


Exhibit 3: Switching Products
        Reasons for switching products
  Percentage who planned to use the same product next year Percentage who would recommend the product to a colleague Satisfaction with conversion package rating (1=poor, 5=good) Price Hard to use Hard to install Customer support Lacked necessary functions Was not accurate
Tax program                  
ATX 84.6% 83.1% 4.50 1.5% 0.0% 0.0% 0.8% 0.8% 0.0%
Drake Software 84.8% 81.9% 3.58 13.6% 3.0% 1.5% 6.1% 3.0% 0.0%
GoSystem Tax RS 77.8% 73.9% 2.30 0.0% 0.8% 0.8% 0.8% 5.6% 0.8%
Lacerte 91.0% 89.2% 3.33 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
ProSeries 80.4% 78.3% 3.32 1.1% 0.5% 0.0% 0.3% 1.3% 0.8%
ProSystem fx Tax 93.2% 92.7% 3.69 0.5% 0.2% 0.0% 0.7% 2.2% 0.2%
Tax Software for the Professional 91.7% 91.7% N/A 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%
TaxACT Preparer's Edition 63.6% 60.7% 1.00 9.1% 0.0% 0.0% 18.2% 0.0% 0.0%
TaxSlayer Pro 80.0% 77.0% N/A 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Taxware Tax Preparation 83.3% 82.8% N/A 8.3% 0.0% 0.0% 0.1% 0.0% 0.0%
TaxWise 78.9% 78.1% 4.00 5.3% 0.0% 0.0% 0.2% 0.0% 0.0%
TaxWorks 93.8% 93.6% N/A 6.3% 0.0% 0.0% 0.0% 3.1% 0.0%
UltraTax CS 93.8% 91.2% 3.79 3.5% 0.4% 0.0% 1.2% 2.3% 0.4%
Average 84.4% 82.6% 2.27 3.8% 0.4% 0.2% 2.2% 1.4% 0.2%

SPONSORED REPORT

Keeping client information safe in an age of scams and security threats

A look at the Dirty Dozen tax scams and ways to protect taxpayer information.

TECHNOLOGY Q&A

How to create maps in Excel 2016

Microsoft Excel 2016 has two new mapping capabilities. J. Carlton Collins, CPA, demonstrates how to make masterful 2D and 3D maps in Excel 2016.

QUIZ

News quiz: IRS enforcement, a hot job, and audit value

The IRS’s 2016 Data Book, a “hot job” of particular interest at this time of year, and insight into how executive and audit committees view the insights from financial statement audits received attention recently. See how much you know with this short quiz.