AICPA Marketing Effort Wins Prizes

Catch Me If You Can, the forensic accounting contest and promotion conceived as part of the AICPAs five-year Start Here. Go Places recruitment campaign, won two Marketing Agencies Association Worldwide Globe Awards for creativity, originality, execution and results. The Institutes program excelled among the more than 330 campaigns of 2004, ranking first in the use of direct marketing and second in interactive media achievement.

The campaign featured an online game designed to change students perceptions of the profession and portray it as an attractive career opportunity. It gave high school juniors and seniors an opportunity to play-act and try solving several intriguing financial crimes. Approximately 32,000 students played the game, nearly 14,000 registered at the promotions Web site ( ) and more than 6,000 requested information about an accounting career.


Year-end tax planning and what’s new for 2016

Practitioners need to consider several tax planning opportunities to review with their clients before the end of the year. This report offers strategies for individuals and businesses, as well as recent federal tax law changes affecting this year’s tax returns.


News quiz: Retirement planning, tax practice, and fraud risk

Recent reports focused on a survey that gauges the worries about retirement among CPA financial planners’ clients, a suit that affects tax practitioners, and a guide that offers advice on fraud risk. See how much you know with this short quiz.


Bolster your data defenses

As you weather the dog days of summer, it’s a good time to make sure your cybersecurity structure can stand up to the heat of external and internal threats. Here are six steps to help shore up your systems.