Institutes Marketing Resource Gains Prize


The AICPAs CPA Marketing Tool Kit won a Big Apple Award from the Public Relations Society of America for exceptional support of marketing communications. Meanwhile, the Institute augmented the kit with a new brochure and speech designed to help members market their business consulting services to clients ( www.aicpa.org/cpamarketing ). These new resources offer guidance on forming a sole proprietorship, partnership, limited liability company and S or C corporation. The tool kit Web site also includes a downloadable logo bearing the professions new tagline, America Counts on CPAs. Direct questions or comments on the tool kit to cchinnici@aicpa.org .

SPONSORED REPORT

How to make the most of a negotiation

Negotiators are made, not born. In this sponsored report, we cover strategies and tactics to help you head into 2017 ready to take on business deals, salary discussions and more.

VIDEO

Will the Affordable Care Act be repealed?

The results of the 2016 presidential election are likely to have a big impact on federal tax policy in the coming years. Eddie Adkins, CPA, a partner in the Washington National Tax Office at Grant Thornton, discusses what parts of the ACA might survive the repeal of most of the law.

COLUMN

Deflecting clients’ requests for defense and indemnity

Client requests for defense and indemnity by the CPA firm are on the rise. Requests for such clauses are unnecessary and unfair, and, in some cases, are unenforceable.