The AICPAs CPA Marketing Tool Kit won a Big Apple Award from the Public Relations Society of America for exceptional support of marketing communications. Meanwhile, the Institute augmented the kit with a new brochure and speech designed to help members market their business consulting services to clients ( www.aicpa.org/cpamarketing ). These new resources offer guidance on forming a sole proprietorship, partnership, limited liability company and S or C corporation. The tool kit Web site also includes a downloadable logo bearing the professions new tagline, America Counts on CPAs. Direct questions or comments on the tool kit to firstname.lastname@example.org .