zaro_ex3


Exhibit 3: Switching Products
  Percentage who planned to use the same product next year Percentage who would recommend the product to a colleague Percentage who converted from another product last year Satisfaction with conversion package rating (1=poor, 5=good)
Tax program        
Drake Software 88.2% 94.1% 17.6% 2.50
GoSystem Tax RS 93.9% 82.0% 10.2% 2.33
Lacerte 95.3% 93.8% 1.2% 4.17
Max Plus 83.3% 79.1% 27.3% 2.55
ProSeries 85.5% 87.7% 0.7% 3.00
ProSystem fx Tax 97.8% 94.9% 3.2% 3.30
TaxWise 66.7% 66.7% 25.0% 2.33
TaxWorks 92.9% 96.4% 20.7% 3.50
UltraTax 97.2% 92.3% 14.0% 3.35
Average 89.0% 87.4% 13.3% 3.00
Reasons for switching to another product
  Drake Software GoSystem Tax RS Lacerte Max Plus ProSeries ProSystem fx Tax TaxWise TaxWorks UltraTax Average
Price 32.0% 0.0% 14.3% 91.7% 0.0% 8.7% 66.7% 83.3% 20.0% 37.1%
Hard to use or install 8.8% 0.0% 57.1% 8.3% 0.0% 4.3% 0.0% 0.0% 9.1% 9.8%
Poor support 11.2% 20.0% 28.6% 0.0% 0.0% 21.7% 0.0% 16.7% 5.5% 12.3%
Lacked necessary functions 13.6% 0.0% 57.1% 8.3% 0.0% 21.7% 0.0% 0.0% 9.1% 12.6%
Was not accurate 3.2% 0.0% 14.3% 0.0% 0.0% 0.0% 33.3% 0.0% 3.6% 6.4%
Other 53.6% 80.0% 42.9% 16.7% 0.0% 65.2% 33.3% 16.7% 67.3% 38.5%

SPONSORED REPORT

Keeping client information safe in an age of scams and security threats

A look at the Dirty Dozen tax scams and ways to protect taxpayer information.

TECHNOLOGY Q&A

How to create maps in Excel 2016

Microsoft Excel 2016 has two new mapping capabilities. J. Carlton Collins, CPA, demonstrates how to make masterful 2D and 3D maps in Excel 2016.

QUIZ

News quiz: IRS enforcement, a hot job, and audit value

The IRS’s 2016 Data Book, a “hot job” of particular interest at this time of year, and insight into how executive and audit committees view the insights from financial statement audits received attention recently. See how much you know with this short quiz.