Marketing Tool Kit for Members Released

AICPA/NJSCPA add promotional tool

The AICPA and the New Jersey Society of CPAs have jointly created a free resource, the CPA Marketing Tool Kit, to help small firms and sole practitioners promote themselves and increase their visibility. The tool kit contains print advertisements members can run in local publications, marketing brochures they can distribute to current and potential clients, electronic versions of the CPA logo with the tagline “America Counts on CPAs” and general marketing advice and online marketing tips. Members can access it online at www.aicpa.org/cpamarketing by logging in as user cpamarketing with password toolkit1! Questions can be e-mailed to cchinnici@aicpa.org .

SPONSORED REPORT

Year-end tax planning and what’s new for 2016

Practitioners need to consider several tax planning opportunities to review with their clients before the end of the year. This report offers strategies for individuals and businesses, as well as recent federal tax law changes affecting this year’s tax returns.

QUIZ

News quiz: IRS warning on cyberattacks and a change in pension rules

Once again, the IRS sounds the alarm about a threat from cyberthieves. See how much you know about this and other recent news with this short quiz.

CHECKLIST

Bolster your data defenses

As you weather the dog days of summer, it’s a good time to make sure your cybersecurity structure can stand up to the heat of external and internal threats. Here are six steps to help shore up your systems.