Institute Earns Laurels for Explaining Profession to Students


The AICPA’s “America’s CPAs Start Here, Go Places” recruitment program, begun in 2001, received two awards from the Professional Marketing Association Inc. ( www.pmalink.org/html/2002reggiewinners.html ). Known as Reggies, the awards recognized the Institute for excellence in creating an effective Web-based direct marketing campaign ( www.startheregoplaces.com ) in collaboration with several media partners. The program targets students ages 16 to 22, dispelling misperceptions about the profession and explaining the attractions of a career in accounting.

SPONSORED REPORT

How the election may affect taxation of business income

This report summarizes recent proposals to reform the U.S. business income tax system and considers the path to enactment of any such legislation.

VIDEO

How to Excel pivot a general ledger

The general ledger is a vast historical data archive of your company's financial activities, including revenue, expenses, adjustments, and account balances. J. Carlton Collins, CPA, shows how to prepare data for, and mine data with, PivotTables.

QUIZ

Did you follow 2016’s biggest accounting news?

CPAs will remember 2016 as a year of new standards and new faces. How well did you follow the biggest accounting events? The 7 questions in this quiz will help you find out