gbc_ex5


Exhibit 5: The global business credential represents an opportunity to keep students in the fold who would otherwise be lost
While the “market” for a combined credential is strongest in the existing core—accounting majors—the minimal loss of accounting majors is more than offset by potential gains elsewhere.
Question: What would you be most likely to do: obtain a CPA, obtain the new professional credential, obtain both or obtain neither of them but instead go after some OTHER degree or credential?
  College Students Accounting Other Business Undeclared Other Accounting Majors Planning to Pursue CPA
CPA Only 5% 64% 3% 6% 3% 72%
XYZ Only 24% 3% 37% 19% 23% 1%
Both 6% 27% 6% 6% 4% 25%
Neither 65% 6% 54% 69% 71% 2%

SPONSORED REPORT

Cybersecurity threats proliferating for midsize and smaller businesses

This report details how SMBs can properly protect private information from breaches, design and implement a cybersecurity policy, and create safeguards for training and education.

QUIZ

News quiz: Senate health care bill in the spotlight

Reports related to the Republican bill to repeal many provisions of the PPACA, other tax issues, and the giant AICPA ENGAGE Conference offered a diverse reading list for June. See how much you know about recent news with this short quiz.