Some Small Biz Markets Underserved by CPAs


When small business owners need payroll services to whom do they turn? More often than not it’s their CPA—the profession has helped fill that gap for years.

But a recent survey of nearly 700 small businesses in the manufacturing, professional services, government, nonprofit and other sectors revealed they generally get advice and services relating to health care, HR management and legal and compliance issues from lawyers, insurance brokers, government agencies, the Internet and reference books rather than from their accountants.

The message is clear: CPAs could benefit by more aggressively promoting their firms and further developing their expertise in these market niches.

When small businesses need advice on
Payroll Administration
They go to
Health Care Services
They go to
Human Resources Management Services
They go to
Providing Legal Compliance Services
They go to
Note: Of the survey respondents, 34% provided professional services, 25% were manufacturers, 12% were nonprofit or government entities and 29% were from other sectors. In terms of size, 41% had from 8 to 40 employees, 22% had 41 to 70 employees and 37% had 71 to 125 employees.
Source:, Kennesaw, Georgia, , August 2000.


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