The Institute has developed a new training package, Meeting the Media: A Guide to Working Effectively With Reporters, to assist members in creating successful media relations campaigns. The package, which consists of a 32-minute video and a 22-page booklet, offers guidance on such topics as shaping a message, responding to confrontational questions and establishing relationships with both electronic and print journalists.
Meeting the Media (product no. 890931JA) is available for $15 to members and $18 to nonmembers. To order, call the AICPA at 1-888-777-7077.