Do big companies meet the needs of small ones?




Do the Big Take Care of the Small?

A 1998 survey asked some 500 small businesses if they believed that large corporations in various industries were responsive to their needs. (The survey covered industries that provide goods and services to at least 60% of those small businesses.) According to this annual survey, which began in 1987, not one industry has broken the 50% satisfaction mark. CPAs working for large corporations should look below to see how their industry fared in the eyes of small businesses.

How have large accounting firms met the needs of small businesses? Note the decade-long tumble, below.


Source: Cicco and Associates, Inc., Murrysville, Pennsylvania.


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