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1. Uncover Strategic Value

November 2009 | BY EDWARD MENDLOWITZ, CPA | Article

Strategic value is not the same as fair market value, where a “hypothetical” buyer and seller have access to all relevant data. Strategic value includes synergies and special features, usually hidden, that give the buyer a quicker, less costly and lower risk way to achieve goals. Look for the following opportunities to help clients capture as much strategic value as possible Entering a new market.

2. Keeping Them Satisfied

October 2009 | Article

Fiftyseven percent of accountants in a recent survey said they plan to stay with their current employer once the economy improves. But almost onequarter (23) plan to look for a new job. The survey, by Ajilon Finance, also found that less than 2 of accounting jobs nationwide have been cut during the recession.

3. Optimism Grew Again in Q3, Spread Across Industries

October 2009 | BY MEGAN PINKSTON | Article

Heightened optimism among CPA financial executives seems to indicate the worst of the recession is in the past, but the consensus is growing that the U.S. economy is still a ways off from achieving a full recovery. While optimism about the economy continued to improve and spread across most industries in the third quarter, the percentage of executives who don’t see a recovery beginning until at least the second half of 2010 increased substantially (27 vs.

4. Teach Young CPAs Well

October 2009 | BY ALEXANDRA DEFELICE | Article

On the day Barry Melancon passed the CPA exam, two partners in the small Louisiana firm where he worked did something that paved the path to his role as president and CEO of the AICPA. First, the managing partner told him he needed to make a personal contribution to the state society’s political action committee because government actions can have a significant effect on the accounting profession.

5. CPAs Can Benefit From Flu Preparation

September 2009 | Article

Several federal agencies have jointly developed a “Preparedness Guide for Small Business” to help small businesses plan for the H1N1 flu (swine flu). “Small businesses play an essential role in our national effort to prepare for all disasters and emergencies—including the H1N1 flu,” Homeland Security Secretary Janet Napolitano said in a news release.

6. In a Noncompete Bind?

August 2009 | BY SANDRA S. BENSON | Article

If you find yourself out of a job in this downturn, keep in mind that restrictive covenants may limit your next move. If you are a party to such an agreement, you could face a costly lawsuit if you go to work for a competing company or firm or start your own—even if you are terminated without cause.

7. How to Leverage Social Networking

August 2009 | Article

When the IRS announced in June that it would launch a review of tax return preparers, the Maryland Association of CPAs (MACPA) spread the word to its members with a news item on the association Web site. But it didn’t stop there. The association posted the IRS news on its Facebook page and blog.

8. CPAs Embrace Twitter

August 2009 | BY MEGAN PINKSTON | Article

Twitter has taken the Internet by storm. Like LinkedIn and Facebook, Twitter hosts a growing community of CPAs and financial professionals, but unlike its socialnetworking peers, the microblogging Web site limits users’ messages, questions and conversations to 140 characters (including spaces). To put this limit into perspective, this paragraph has 425 characters—more than three times Twitter’s character limit for posts.

9. Blogging for a Better Tax Practice

August 2009 | BY PAUL BONNER | Article

Some CPA tax practitioners find they are able to garner new clients and better maintain ties with existing ones by blogging on tax topics. Beyond providing an electronic soapbox, they say, a blog can be a powerful way to disseminate information to existing clients while revealing to prospective ones the writer’s professional expertise and views on matters of concern.