May
2009
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BY
MATTHEW G. LAMOREAUX
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Article
Recessions—roughly two per decade—have occurred quite regularly since World War II. Most last less than four quarters, according to International Monetary Fund data. But the depth and breadth of recessions are notoriously difficult to predict. This article focuses on what CPA financial executives have experienced in the current recession, using data from the first quarter Business and Industry Economic Outlook Survey (tinyurl.comd2tomw) conducted by the AICPA and the University of North Carolina’s KenanFlagler Business School.
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December
2008
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BY
Marc J. Epstein, Michael Friedl and Kristi Yuthas
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Article
All people may be created equal, but the same can’t be said for customers. Everyone knows that some customers are more profitable than others. Conversely, some are downright unprofitable. Knowing which is which is the allimportant question. Despite enormous variations in profitability, many companies continue unprofitable relationships with customers, often providing them with pricing and service levels identical to those received by the most profitable ones.
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August
2008
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BY
David C. Burns, J. Timothy Sale, Jens A. Stephan
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Article
EXECUTIVE SUMMARY Returnonequity (ROE) is the correct profit metric to evaluate the performance of a business. However, the primary emphasis on financial ratio analysis must be on operating performance. The advanced version of the DuPont model remedies the original model’s failure to cleanly separate the effects of operating and financing decisions.
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January
1997
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BY
Robin Cooper
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Article
The management accounting profession is going through a major sea change as two opposing forces come into play. The first is the downsizing through reengineering of the financeand hence management accountingfunction the second is the growing importance of cost management. (For more on these subjects, see A Smarter Way to Run a Business, by Eileen Morrissey and Gary Hudson.
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