Technology

March 1, 2013

Nearly 40% of CPAs see themselves as catalysts for their clients’ adopting innovative technologies such as cloud computing and mobile devices, according to survey results released by the AICPA.

The survey of 624 AICPA members in public accounting found that an additional 43% of CPAs will respond to clients’ requests for assistance in assessing and implementing emerging technologies that can help business leaders make better decisions. Just 17% of the survey respondents, representing a mix of small to large firms, said they play a minimal role, or no role at all, in assisting their clients with technology adoption.

The survey results, available at tinyurl.com/arzvav4, were unveiled on the first day of the Digital CPA: 2012 CPA2Biz Cloud User Conference in Washington. CPA2Biz is the AICPA’s technology subsidiary.

“We’re at a defining moment in the accounting profession,” Erik Asgeirsson, president and CEO of CPA2Biz, said in a news release. “It’s now possible for small and medium-sized businesses to tap powerful technologies that make them more productive and offer faster, better insight into financial decision-making. But most of these companies need a tech-savvy business adviser to help them take advantage of these opportunities, and that’s a role CPAs are uniquely qualified to fill.”

Eleven percent of the survey respondents, who were polled in September, said that their firms exclusively use cloud-based applications, infrastructure, and platforms for their technology needs. Another 33% said that they use business-grade cloud solutions—such as accounting, bill management, or payroll applications—in certain areas of their practice. Nearly 10% of those not using cloud services are actively planning to adopt cloud technology, while 46% are planning to remain cloud free.

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