Five Twitter tips

BY J. CARLTON COLLINS

1. Use services such as Twitter Search (twitter.com/#!/search-home) to see if someone’s talking about you, your company, or your products. You can also sign up to receive instant notification in the event a tweet does mention you, your company, or your products.

2. Use applications such as TweetDeck (tweetdeck.com) or HootSuite (hootsuite.com) to organize multiple Twitter accounts and tweets by categories.

3. Twitter can sometimes be a good method for organizing and holding a quick meeting, generally referred to in the Twitter community as a “Tweetup.”

4. Feedback can be a powerful source of information for identifying areas that need improvement, and with Twitter it’s easy to solicit customer feedback. For example, Home Depot (@HomeDepot or twitter.com/HomeDepot) solicits feedback and posts stories about customer projects online.

5. Twitter can be used to build community around your company or products. Imagine a group of customers speaking to one another via Twitter to explore new and better ways to use your company’s products or services. As an example, organic supermarket Whole Foods Market (@WholeFoods or twitter.com/wholefoods) does a good job of serving up new recipes and dates and times for wine-tasting events.

ADVERTISING SUPPLEMENT

Effortless payroll service offerings

In this special focus report, experts explain how payroll providers can help CPAs help their clients. Sponsored by Paychex, Intuit, SurePayroll, ADP, BenefitMall and AccountantsWorld.

TAX NEWS

Return due dates changed in highway funding bill

The federal highway funding extension bill signed into law on July 31 contains several tax provisions, including changing the due dates for partnership, S corporation, and corporate tax returns.

PROFESSIONAL ISSUES

Belicia Cespedes: A CPA at 17

Through hard work and determination, Belicia Cespedes earned the credential before she was even eligible to vote.