1. Use services such as Twitter Search (twitter.com/#!/search-home) to see if someone’s talking about you, your company, or your products. You can also sign up to receive instant notification in the event a tweet does mention you, your company, or your products.
3. Twitter can sometimes be a good method for organizing and holding a quick meeting, generally referred to in the Twitter community as a “Tweetup.”
4. Feedback can be a powerful source of information for identifying areas that need improvement, and with Twitter it’s easy to solicit customer feedback. For example, Home Depot (@HomeDepot or twitter.com/HomeDepot) solicits feedback and posts stories about customer projects online.
5. Twitter can be used to build community around your company or
products. Imagine a group of customers speaking to one another via
Twitter to explore new and better ways to use your company’s products
or services. As an example, organic supermarket Whole Foods Market
(@WholeFoods or twitter.com/wholefoods) does
a good job of serving up new recipes and dates and times for