Five Twitter tips

BY J. CARLTON COLLINS

1. Use services such as Twitter Search (twitter.com/#!/search-home) to see if someone’s talking about you, your company, or your products. You can also sign up to receive instant notification in the event a tweet does mention you, your company, or your products.

2. Use applications such as TweetDeck (tweetdeck.com) or HootSuite (hootsuite.com) to organize multiple Twitter accounts and tweets by categories.

3. Twitter can sometimes be a good method for organizing and holding a quick meeting, generally referred to in the Twitter community as a “Tweetup.”

4. Feedback can be a powerful source of information for identifying areas that need improvement, and with Twitter it’s easy to solicit customer feedback. For example, Home Depot (@HomeDepot or twitter.com/HomeDepot) solicits feedback and posts stories about customer projects online.

5. Twitter can be used to build community around your company or products. Imagine a group of customers speaking to one another via Twitter to explore new and better ways to use your company’s products or services. As an example, organic supermarket Whole Foods Market (@WholeFoods or twitter.com/wholefoods) does a good job of serving up new recipes and dates and times for wine-tasting events.

SPONSORED REPORT

Cybersecurity threats proliferating for midsize and smaller businesses

This report details how SMBs can properly protect private information from breaches, design and implement a cybersecurity policy, and create safeguards for training and education.

QUIZ

News quiz: Senate health care bill in the spotlight

Reports related to the Republican bill to repeal many provisions of the PPACA, other tax issues, and the giant AICPA ENGAGE Conference offered a diverse reading list for June. See how much you know about recent news with this short quiz.