Five Twitter tips


1. Use services such as Twitter Search (!/search-home) to see if someone’s talking about you, your company, or your products. You can also sign up to receive instant notification in the event a tweet does mention you, your company, or your products.

2. Use applications such as TweetDeck ( or HootSuite ( to organize multiple Twitter accounts and tweets by categories.

3. Twitter can sometimes be a good method for organizing and holding a quick meeting, generally referred to in the Twitter community as a “Tweetup.”

4. Feedback can be a powerful source of information for identifying areas that need improvement, and with Twitter it’s easy to solicit customer feedback. For example, Home Depot (@HomeDepot or solicits feedback and posts stories about customer projects online.

5. Twitter can be used to build community around your company or products. Imagine a group of customers speaking to one another via Twitter to explore new and better ways to use your company’s products or services. As an example, organic supermarket Whole Foods Market (@WholeFoods or does a good job of serving up new recipes and dates and times for wine-tasting events.


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