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The Envelope, Please

october 2007
These days, Americans do everything from paying bills to buying groceries online, but when it comes to confidential business communications, maybe we like things the old-fashioned way.

An International Communications Research survey commissioned by Pitney Bowes, a mailstream technology company, found that 86% of consumers prefer to receive bills, bank statements and financial reports via mail; only 10% of respondents wanted this information sent over e-mail. They were also less likely to discard unopened mail (31%)—including new product advertisements, catalogs and marketing materials—than unsolicited e-mails (53%).

Source: Pitney Bowes, http://news.pb.com .

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