onsumers trusted banks more than other institutions to protect their personal records, according to a July 2006 survey conducted by the American Bankers Association.
In fact, a full 60% of respondents identified banks as the most trustworthy with their personal information. Government agencies came in a distant second, receiving just 11% of the vote. They were followed by universities, at 10%, retailers with 3% and data brokers with 2%.