Journal of Accountancy Large Logo
August 2004
Practice Management / Technology
CPAs must be careful that the e-mail messages they send to clients and prospects fully comply with the 2003 CAN-SPAM legislation. Firms can use the new rules as an opportunity to review and improve their Internet marketing and communications programs.
Practice Management / Succession Planning
Is your CPA firm among those run by baby boomers who will retire during the next five to 10 years? Many senior owners don’t have successors to guarantee the long-term viability of their firms. Here are some tips to deal with the next-generation partner shortage.
Business & Industry / Technology
Companies that market their products and services through e-mail face a new challenge—the need to comply with privacy regulations. CPAs can help companies manage e-mail compliance risks and avoid committing abuses by using the privacy framework developed by the AICPA and the Canadian Institute of Chartered Accountants.
Accounting and Review Services
The AICPA accounting and review services committee (ARSC) issued a substantial addition to its guidance on performing analytical procedures, inquiries and other procedures applicable to a financial statement review. SSARS no. 10 includes a requirement to obtain representations from management concerning fraud and requirements about documentation.
Tax
Business-owned luxury-automobile depreciation rules are complex, so accounting professionals need to know how to determine the optimal write-off for their clients. This article explains what CPAs in public practice and private industry should consider in computing the deduction.
Technology
The personal digital assistant (PDA) is changing the way CPAs handle their work. The pocket-size device can fill their computer needs no matter where they are—on the road, at home or in an office. This article describes the many products available and provides a guide for selecting one that’s right for you.
Tax
With cost segregation becoming an increasingly popular tax-planning technique, CPAs must be clear about how it works to make certain their clients and companies don’t miss out on this opportunity for accelerated depreciation deductions. Here’s what accounting professionals in public practice and private industry need to know.

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